As Vera Chief of Design and co-founder, I am the main person responsible for Veras’s user interface and visual branding.
Vera is disrupting the dating industry by connecting like-minded people at scale. We use science-based psychometric tests and artificial intelligence to determine compatibility, helping our members initiate and develop meaningful relationships.
Objective
We are a dating site. But it is not really a dating site, as we also are open for friendship and general conversations and small group audio rooms. We match people not based on looks, as we blur pictures. Instead we use psychometric tests all users have to do. We have an IQ test and 16 personality test, love style and many more.
Role and responsibilities
As Vera Chief of Design and co-founder, I am the main person responsible for Veras’s user interface and visual branding.
About 15h/week
Total time spent on project: 400 hours
Process
I started this project based of some Adobe XD screen designs:
Competitor analysis
Which are our biggest competitors that are similar to us?
Personality, tone of voice
Friendly and personal (direct communication of team to users)
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- Video communication of founders
- Emails signed by founders
- Emails send by founder, never by no-reply
– Not corporate
– Not overly funny
– Scientific but not dry
Our brand is:
– Feminine
– Personal and approachable
– Scientific
Problem Statement
What people complain most about dating apps:
Main pain points
There is certainly more than one pain point we are addressing:
UI design
